T1 - Be able to produce a television ident to a brief

 I used several of the editing tools available to edit the footage and create my ident, these include the razor to cut the unwanted footage and the pen tool to add points to change the music volume gradually.







I used the 'Clip overlays' toggle button to add the pink line in the audio timeline and be able to use the pen tool effectively.



To transition from the pool table to the 4Music logo I used cross dissolve by following Effects > Video transitions > Dissolve > Cross Dissolve.

T5 - Pre-production planning

T3 - Ideas Generation

I have designed a suite of 3 idents following the theme of Pubs/Bars. This works well with a music channel as music channels are played in bars regularly and can also advertise going out to the pub, giving mutually beneficial results for both. They can all be manipulated to be used around christmas by adding some tinsel, spray snow, decorations, and christmasy music.

The first Ident features a fireplace, after a few seconds a 4 can be seen in the flame. This can be repeated as often as necessary or faded to show a flaming 4Music logo.

 This second Ident follows the front of a bar showing several taps with various drinks available, before showing a drink called 4music on the last tap. The camera focuses on this last tap and zooms as the screen fades and shows a 4Music logo.

The last Ident in this suite shows someone playing pool in a pub knocking the balls from random placements into a 4 which then darkens and shows a 4Music logo as diegetic bar noise quietens, and non-diegetic music starts.

T2 - Market Research

As I have chosen to create an ident for 4Music, the target audience is teenagers and young adults.
I have created a survey to find out how people react to current idents and what they would to see from a new ident on 4Music. This survey is published to https://www.surveymonkey.com/s/HSLCRPY.

Click here to take the survey

Survey responses

1. Watch youtube.com/watch?v=C4-D8U3oTBw And then rate it on a scale of 1-10.

1  -  0
2  -  0
3  -  0
4  -  1
5  -  0
6  -  3
7  -  2
8  -  1
9  -  0
10 - 0

2. What did you enjoy about the Ident? Why?

-The flashy light
-The guys beard
-guys dancing
-Its very appealing
-The music
-The car makes a nice focal point
-Bright colours, catches your eye immediately

3. What does the Ident tell you about 4Music?

-They play up to date music
-They want to appeal to the majority
-That its an interesting channel
-Its up to date, kinda urban
-They appeal to mass audiences
-They play up to date music








4. What did you dislike about the Ident?

-The lack of things going on
-Lack of background ambience
-Lady was a bit over the top
-It may be a bit too long
-The woman was a bit over the top
-The colour scheme
-The music just isn't what i listen to

5. When would you like to see a new Ident for 4Music?

-Morning - 0
-Midday - 1
-Evening - 4
-Night - 2
















From the Target audience survey, I discovered what peoples thoughts were about a current ident. They rated, between them, around 6, which shows that they didn't hate it, but would most likely want to see something else instead.