T2 - Market Research

As I have chosen to create an ident for 4Music, the target audience is teenagers and young adults.
I have created a survey to find out how people react to current idents and what they would to see from a new ident on 4Music. This survey is published to https://www.surveymonkey.com/s/HSLCRPY.

Click here to take the survey

Survey responses

1. Watch youtube.com/watch?v=C4-D8U3oTBw And then rate it on a scale of 1-10.

1  -  0
2  -  0
3  -  0
4  -  1
5  -  0
6  -  3
7  -  2
8  -  1
9  -  0
10 - 0

2. What did you enjoy about the Ident? Why?

-The flashy light
-The guys beard
-guys dancing
-Its very appealing
-The music
-The car makes a nice focal point
-Bright colours, catches your eye immediately

3. What does the Ident tell you about 4Music?

-They play up to date music
-They want to appeal to the majority
-That its an interesting channel
-Its up to date, kinda urban
-They appeal to mass audiences
-They play up to date music








4. What did you dislike about the Ident?

-The lack of things going on
-Lack of background ambience
-Lady was a bit over the top
-It may be a bit too long
-The woman was a bit over the top
-The colour scheme
-The music just isn't what i listen to

5. When would you like to see a new Ident for 4Music?

-Morning - 0
-Midday - 1
-Evening - 4
-Night - 2
















From the Target audience survey, I discovered what peoples thoughts were about a current ident. They rated, between them, around 6, which shows that they didn't hate it, but would most likely want to see something else instead.