T1 - Target Audience Research

As I have chosen to create an ident for 4Music, I need to work out the target audience for this channel. To get this information I have set up a survey for people to answer, I will also hold a focus group asking similar questions. This will help me to get  more qualitative response compared to the survey.

Click here to take survey

The responses from the survey

Q1 - Do you enjoy watching music video channels such as VIVA, 4Music and MTV?
      - Yes  6
      - No   1




Q2 - How many hours a week do you spend watching these channels?
      - >2   3
      - 2-4  2
      - 4-6  1
      - 6+   1

Q3 - What genres of music do you enjoy listening to?
      - Pop
      - Rock
      - Rock
      - Everything...except Rock
      - Indie, Pop
      - Rap
      - Alternative Rock

Q4 - What kind of setting would you like to see in an Ident?
      - Urban       5
      - Rural        1
      - Coastal     0
      - Industrial  1



Q5 - What is your favourite season?
      - Winter     4
      - Spring     0
      - Summer  2
      - Autumn  1







This shows that the majority of people who watch music video channels spend less than 4 hours doing so, and enjoy more rock music than other, "up to date" music thgat would be expected to be seen on music video channels. I also learned that my target audience would like to a wintery urban ident.